Our clients are typically leading edge firms
in their industries. Since our focus is on strategic and executional processes that apply to all firms, our clients
cover a broad range of industries, including high-tech, low-tech, manufacturer's distributors, retailers, and firms
that sell to both industrial and consumer markets.
Generally our clients range in size from startups
to $1 Billion in sales. The smaller the client, the more they tend to be high growth-rate firms that are grappling
with significant change - either due to their own growth rate, or due to the dynamic nature of their market place
- or both.
While we have purposely targeted this market
segment, we have worked with and studied larger firms - most notably during the U.S. European Management Study we conducted in the late 80's and early 90's. The
study Participant List totaled 35 companies and included firms like BMW and Phillips in Europe, and American Airlines, Walt
Disney and 3M in the U.S.
The purpose of this study was to learn how
the top management teams at some of the leading and prominent large firms were changing the way they were working
together, both horizontally and vertically, to move faster.
Through on-site interviews we studied these
firms because we knew that what we would learn would benefit our regular clients. Small and medium-sized firms
move quickly naturally. They don't have to think about how to do it. Large firms do. They all want to mimic their
smaller rivals, but the task is much tougher for them. They have to think deeply about the principles behind organizing
for speed. We knew our target companies were doing just that, and set out to learn, and then distill, what they
were doing and how they were doing it..
For us, the study was a spectacular success.
What we learned significantly sharpened our consultative skills and our ability to help our clients.